Pikes Peak 2028
Sponsor the Programme
A four-person team from Estonia building a bespoke internal combustion car to challenge the overall record at Pikes Peak. The programme is real. If your brand fits, let’s talk.
The Programme
What This Is
Oldbac is building a bespoke internal combustion prototype to compete at the Pikes Peak International Hill Climb in the Unlimited class. The current overall record—7:57.148—was set by a factory-backed electric vehicle. The car is being engineered to challenge it.
The car exists. It is called Kalana. Three lap records, Pininfarina wind tunnel validation, and a next-generation prototype in development. Everything is designed and developed in Estonia by a team of four. This is not a concept. The work is underway.
Value
Why This Programme
Engineering credibility
Three lap records, Pininfarina wind tunnel data, carbon fibre monocoque built to specification. This is measurable technical work, not a rendering exercise.
A story that works
A small Estonian team challenging a factory-backed electric record with an internal combustion car. The programme generates attention because the work is genuine.
Authentic content
Wind tunnel footage, track testing, workshop builds, development data. The programme produces genuine engineering content continuously, not just during race week.
Category relevance
Motorsport, automotive technology, advanced manufacturing, simulation, composites, precision metrology. Sponsors in adjacent categories gain direct technical association.
Integration depth
A small programme means sponsors are close to the work. Branding, content, access, and storytelling are not diluted across dozens of partners.
Pikes Peak visibility
The Hill Climb is one of the most watched motorsport events globally. An Unlimited class entry with a credible ICE challenger draws editorial and broadcast attention.
Structure
Partnership Types
For brands seeking primary association with the programme and race entry.
Naming rights on the car, team, and all programme communications. Maximum visibility across all assets and events. Full integration into the engineering and racing narrative.
For significant commercial or strategic sponsors seeking prominent visibility.
Major branding on car and team assets. Priority content integration. Inclusion in press, media, and event communications. Potential category exclusivity.
For engineering, technology, and manufacturing companies contributing products or expertise.
Technical branding on car and documentation. Engineering case study collaboration. Joint content on development, testing, and validation processes.
For brands providing tools, equipment, services, or materials used in the programme.
Supplier branding on team assets and website. Inclusion in “Built With” communications. Product-in-use content opportunities during development and testing.
For individuals, brands, or organisations supporting the mission with financial contribution or services.
Website presence. Programme updates. Acknowledgement in key milestone communications. Access to behind-the-scenes content.
All partnerships are structured individually. The categories above indicate scope and integration level, not fixed packages.
Deliverables
Example Benefits
| Benefit | Title | Principal | Technical | Supplier | Supporter |
|---|---|---|---|---|---|
| Car branding | ● | ● | ● | — | — |
| Team apparel branding | ● | ● | ● | ● | — |
| Website presence | ● | ● | ● | ● | ● |
| Social & content integration | ● | ● | ● | ● | — |
| Press & media inclusion | ● | ● | ● | — | — |
| Engineering case study | ● | ● | ● | ● | — |
| Test-day access | ● | ● | ● | — | — |
| Programme updates | ● | ● | ● | ● | ● |
| Category exclusivity | ● | ● | — | — | — |
| Naming rights | ● | — | — | — | — |
Benefits shown are examples. All partnerships are structured to fit. Specific deliverables are discussed during the enquiry process.
Proof
Programme Credibility
Three circuit lap records set at individual events in 2023 and 2024. Full-scale aerodynamic validation at Pininfarina, Torino. Coverage by ERR News, Carrozzieri Italiani, and BaTCC. An independent Wikipedia entry.
Sponsors associate with verified results, not plans. The car exists, the records are public, and the programme is progressing.
Next Step
Ready to Discuss?
If the programme fits your brand, start a conversation. All enquiries are reviewed directly by the team.
Message sent.
The team will review your enquiry and follow up directly.
Assets
What Sponsors Receive
Car branding
Livery placement on the competition and development car. Visible in all track, test, and wind tunnel media.
Team apparel & transporter
Logo on team clothing, workshop gear, and vehicle transporter.
Website & digital
Presence on oldbac.com with link, description, and partner classification.
Social & video content
Integration into test-day footage, development updates, and behind-the-scenes content published across social channels.
Journal & engineering content
Inclusion in journal entries, development stories, and engineering case studies. Products shown in context of real use.
Press & media
Named in press releases, media coverage, and editorial features about the programme.
Wind tunnel & simulation
Exclusive wind tunnel footage and CFD imagery. Development data shared where appropriate for case study use.
Test-day & workshop access
Attend track test days and workshop visits. Photo and video content from these sessions available for sponsor use.
Audience
Communications Value
The programme generates technical content continuously: wind tunnel data, track testing, workshop builds, aerodynamic correlation, simulation work. For sponsors in adjacent technical categories, the association is specific and credible.
The Pikes Peak International Hill Climb draws significant global broadcast and editorial attention. An Unlimited class entry from a small Estonian team with an ICE car targeting the overall record is a story with clear narrative value.
People
The Team
Behind them: external specialists in F1 aerodynamics, carbon fibre composites manufacturing, and driver-in-the-loop simulation.
Information
Sponsorship FAQ
What kinds of sponsors are you looking for?
Brands, organisations, and individuals with a genuine interest in motorsport engineering, advanced manufacturing, or the Pikes Peak programme. We are not seeking volume advertisers. We are looking for partners whose involvement adds value to the programme and whose story benefits from association with it.
Are you open to technical partnerships as well as financial sponsors?
Yes. Technical partnerships—where a company contributes products, services, or expertise relevant to the programme—are as valuable as financial sponsorship. Many of our existing “Built With” partners work on exactly this basis.
Can sponsorship be tailored?
All partnerships are structured individually. The tiers on this page describe typical scope and integration level, not rigid packages. The specific deliverables and terms are discussed and agreed during the enquiry process.
Do you offer category exclusivity?
For title and principal partners, category exclusivity is available and can be discussed during the partnership process. It depends on the category and the level of involvement.
Is the car already running?
Yes. The Kalana prototype is fully operational and has competed at individual events across 2023 and 2024, setting three circuit lap records. It currently operates as a development mule, generating data for the Tahkuna Pikes Peak prototype.
What is the current phase of the programme?
The Kalana development mule is in active testing. The Tahkuna Pikes Peak prototype is in the design and engineering phase. The target is a 2028 race entry in the Unlimited class.
Are there opportunities linked to Pikes Peak specifically?
Yes. Sponsors can be associated with the competition car, race-week presence, and all Pikes Peak-specific media and content. The Hill Climb is the programme’s primary competitive objective.
Can international sponsors get involved?
Yes. The team is based in Estonia but the programme operates internationally. Wind tunnel testing took place in Italy. The target event is in the United States. International partnerships are welcome.
What happens after I send an enquiry?
We review every enquiry and respond personally. For serious partnership discussions, the next step is a direct conversation with the founder to discuss scope, fit, and terms. There is no automated sales funnel.
Contact
Discuss Sponsorship
For serious brand, technical, and programme partnership enquiries. We respond to every message personally.
Alternatively
Direct Contact
If you prefer to reach out directly, contact the founder.